Social Media Portfolio
I have 3+ years in social media marketing in hospitality, food service, and luxury markets. As a rapidly changing and growing industry, I work hard to stay up to date on new platforms, hot trends, and platform updates that make it easier for company's to track engagement, reach, ROI and KPI metrics.
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Three ROI Case Studies:
High-end Textile Design Company, Instagram Focus
goal: Increase community engagement and followers on Instagram
result: Generated direct sales leads and quotes
Focused on three KPI metrics for Instagram: Increasing followers, engagement, and likes.
Connected with current and possible clients on Instagram to increase follower and post engagement
Activated our key accounts and other industry influencers through shared posts, comments, and tags
Increased the quality of content by working with vendor photographers and video producers to create new imagery
Created several viral posts under community hashtags that led to direct sales leads and reposts.
Created custom content for Instagram including photo carousels, videos, and industry and event-specific Instagram Stories.
Created Instagram contest and giveaway to assist in marketing campaign for new product launch
Gathered direct leads for sales that assisted in their monthly quote goals
Kept the sales team informed of client happenings on social to aid them in conversation starters for existing clients.
High-end Catering and Events Company, Pinterest Focus
goal: Create more Pinterest boards and increase quality content pinned from website
result: Increased web traffic to the off site and venue specific catering websites
Created 15 new Pinterest boards with a focus on weddings, colors, escort cards, and other industry specific favorites
Increased engagement with photographers and bloggers who created content with the company's venues through liking, repinning, and sharing Pinterest content to our other social platforms
Created boards in-line with holidays, venues, cities and campaigns as necessary per sales goals
Contacted possible clients through Pinterest by commenting on their pins and showcasing heavily popular pins seen on outside digital publications
Increased branded Pinterest content by pinning images from our website, photographers blogs, end users albums, and online publication features to extend digital reach
Created custom pins that showcased the detail and creativeness of the company's culinary menus while also leading back to their websites to increase leads
Local Restaurant and Bar, Facebook Focus
goal: Push events, increase likes, and engage more with their target audience by location and interests
result: Sold out several annual events, increased page likes, and increased local awareness
Created promoted posts and paid ads to sell out summer events and annual festivals sponsored at the restaurant
Posted daily to ensure consistent engagement with their Facebook audience
Designed custom posts to promote restaurant events, deals, and new menu items locally
Photographed new menu items, restaurant decorations, and events to share on the Facebook page
Created targeted content and paid ads to drive traffic to the restaurants website and shift the Facebook audience to include more local guests
Managed all comments and questions directly through Facebook or sent all content over to restaurant management for speedy replies